Peugeot Motocycles officially announced its move into the Thailand market at the Bangkok Motor Expo show on 28 November, marking the conclusion of a successful project managed by Intelligence Engines director Mark Franklin. With domestic sales of eight million motorised two-wheelers a year, Thailand is a key strategic priority for Peugeot Motocycles, and our extensive…
Worried about hitting your target, and wondering how you got in such a mess? Here’s a likely explanation that will resonate with dealers and brand country managers, written by someone who has worked at international level with several European manufacturers. So it’s a rainy Monday morning at the height of the great British summer and,…
I am frequently approached by Large and medium size corporations and manufacturers to discuss how to enter markets from Asia and how to enter Asia/Oceania from Europe. Essentially both groups of clients want the same thing, for some this can be market presence or figurehead representation in far off exotic lands, for others the possibility…
